FAQ - Niche Market?

I've always heard that voiceovers are a niche market and impossible to get into. Is this true?

This is a lie to keep you out of the game. The truth is that twenty years ago, wherever you were in the world, voiceovers were being performed by a select and very small group of people. Their voice style was formal (newsreader-like) rich and direct. It also happened to be impersonal and unrealistic. But, these extraordinary tradesman/women were super-efficient at delivering these services in a difficult analogue medium. But, around 1990, the audio world went digital. So whilst the engineers handled the tech stuff, an opening was created for real artists.

The marketing world also discovered that voices of authority did not sound like gods or judges but were voices that sounded like the people they were marketing to. So the industry went on a hungry search for new talent. With the advent of new digital media this hunger has become insatiable- creating enormous opportunity for new voice talent.